THE RIGHT REASONS FOR A REBRANDING
Why should I rebrand my winery? The motivation for rebranding can, of course, come from poor sales or a negative corporate image. However, if you are considering rebranding because you feel that your current mission, vision, and values no longer reflect you and your wine, you are well on your way.
Concrete examples would be that you have changed the way you work in your winery and that your values and your story are no longer properly reflected by your corporate design and wording. This means that the target group you are currently addressing is promised different values, which then do not match your product and your philosophy. This can also affect your sales figures and new customer acquisition. In this case, it's time to change your image to appeal to the right target group - those who appreciate what you do every day and with hard work.
Especially in the case of wine, it is particularly important to tell the story of each winemaker. Because a wine purchase, above all in the quality range, is (almost) always tied to emotions. You probably put a lot of thought into your work in the vineyard and cellar. You do all this for certain reasons, even if you may not know them yourself - believe me! These values have to be communicated to the outside world. In that way you will reach your right target group. And if you're not currently showing your true values, it's time for a rebrand!