But why would wineries like yours get excited about reels? While you're sure to find plenty of videos about dogs, interior design, and makeup tutorials in the Reel tab on Instagram, have you ever thought about how brilliantly you could engage your followers in your everyday life? And at the same time, provide value in the form of knowledge, personality, and entertainment.

Discover 8 tips now to create a reel that goes viral!

A reel usually goes viral with the right song. So ride the latest music trends wave by browsing the Reel tab and looking for the tiny upward pointing arrow. Click on the song title and check how many reels were already created with it. If there aren't many yet, chances are the song will go viral soon and your video will be recommended to new users.

Reels are short and crisp. Cut out everything unnecessary and focus on what really counts. Sometimes a reel of 5-10 seconds is enough. It's better to do two short ones than one long one ;)

Quality should not be underrated. You don't need studio shots or professional training to create the perfect reel, but your videos should still be of good quality and show that you've put in the effort. Make sure you have proper exposure - daylight or tungsten, it doesn't matter. The main thing is that your main subject is clearly visible.

Remember: Reels are made for videos! So go for moving images. Of course, you can also edit photos together as videos - but it won't be as popular as real videos. So, remember in your everyday life to create videos too and not just photos :)

Our attention span is getting shorter and shorter - so the first moment is becoming more and more crucial! Start your reel with a hook and get your followers interested. This can be an event, an interesting question or a stunning video clip - motivate your followers to watch your reel AND to read your caption. There you're able to dive deeper into the topic and give more value.

Instagram may not be the best editing tool - but the more time you spend there, the more the app rewards it. So use the app itself to edit your videos or at least add text.

Ok, wine is already a pretty niche. But dig deeper. Think about what makes you and your winery special. Where does your passion lie and what makes you unique? If you focus on that, you can build a loyal community passionate about your content. Show the world what makes you special!

The days when you could add a barrage of hashtags to your post are passé. Instagram now considers this spammy behavior. Search engine optimization (SEO) and high-quality content are becoming more and more important in social media. Therefore, only use relevant hashtags. This way you can make sure that Instagram presents your reel to the right audience.