Here are 10 tips for your online shop. If you don't have one yet, you can use these tips to plan your new online store.

We've all been there. The cart is full, you’re about to order – and then sticker shock hits with the shipping cost. Everyone knows shipping isn't free, but no one wants to see the costs. Consider creating a formula to offer free shipping above a certain order value.
P.S.: It's common for online prices to be slightly higher than cellar door prices, so perhaps you can include the shipping costs there.

Where do most people browse online? Yep, at home on the couch, often on their phones. Ensure your online shop functions well on mobile devices. Are the images and text large enough? Can everything be easily clicked on?

Optimizing your online shop is always about removing obstacles during the checkout process. The final hurdle is the payment method. Consider which payment options are essential for you in online shopping. Not everyone has a credit card.

Our product doesn't make it easy... Even though there are different wines, they look the same in a classic bottle photo. Try using staged images and place the bottle photo as the second image. In what scenario could your wine be enjoyed? What does it pair with? This way, you can offer your users a "serving suggestion." They don't have to be professional studio photos, but the quality should be good. After all, we eat with our eyes, and drink with them too.

In an online shop, your customers are on their own when it comes to advice. Use the structure, subcategories, and filters in your shop to guide your customers and help them find what they're looking for. Think about what words could be search terms and create a category page for them.

In online marketing, it all comes down to one thing: speed! Make sure your online shop has fast loading speed. Nobody has time to wait (at least, everyone thinks so).

Offer your users the opportunity to sign up for your newsletter. This way you can inform them later about new products, special offers or similar. A very powerful tool for e-commerce - remember that!

Provide your users with all the information they might need or should know for their order. Shipping costs, delivery times, payment options, and more – in that case, it's better to offer more than less. We want to build trust, and we can do that with information and transparency.

Install an analysis tool in your shop to understand why users find your shop and where they face difficulties that lead to abandoned orders. This can provide you with the opportunity to optimize your shop and generate significant revenue.

Of course, you can't always be available immediately. However, offer your users the option to contact you when they have questions or difficulties. As mentioned, we want to build trust. Resolving open questions can be crucial for an online shop order.